Will Awdry is a creative director at the Big Fish design consultancy. He has worked in advertising for three and a half decades, mostly as a copywriter, creative director and - briefly - acting managing director. He and his teams have made an impression and have received awards at D&AD, Cannes, the One Show and others.
Some of his clients, past and present, include Levi’s, Audi, Dove soap, Knorr, the BBC, The Guardian, WWF, BP and many, many others. Will has led D&AD’s Writing Course since 2000 for a wide range of groups from communication agencies to various clients and organizations around the world. He has also led several juries for writing awards.