Catalina has an MBA from the Said Business School of Oxford University and has worked with 3 innovation “labs” in the last 10 years, in social services design and health tech.
Some of the things she’s most proud of include boot-strapping a market research platform that got acquired by WPP, launching an employability service in London, develop a digital coaching service for heart attack survivors, and, most recently, designing and launching a not-for-profit organisation dedicated to health & happiness studies.
Prior to dedicating her energy to making innovation happen she ran a top 3 advertising agency in Romania and an insights consultancy in the UK. She also has 9 years of teaching at the University of Bucharest where she established the “The Management of Advertising Agency” course in 1999.
Innovation is like teenage sex: “everyone talks about it, nobody knows how to do it, everyone thinks everyone else is doing it & so claims to do it”.
With the adoption of the lean start-up principles in the corporate world, innovation has moved from “invention” and the almost exclusive domain of R&D into the C-suite space, attracted by the prospect of accelerating product and new markets development. And because everybody’s saying “innovate or die!”.
Once we’ve passed the buzzwords, by the end of this Masterclass, you will be able to:
Ask smarter questions
Design and set-up your own innovation unit or consult your clients in doing so
Confidently start prototyping new ideas for your business
Put together and manage a team of innovators
Assess innovation ideas and prioritise your resources and investment
Set-up your business for growth by adopting lean principles of working
Rethink your own job description and take control of your “innovative super-power”
Is this Masterclass for me?
The Masterclass ideally suits:
Senior managers in commercial and product development roles looking for ways to come up with better ideas faster and cheaper
Creative and communications executives looking to upgrade their proposition
Business consultants looking to go beyond PowerPoint recommendations to implementation of ideas (but only the cool ones really)
“Intrepreneurs” and change agents in medium and large companies looking to transform the organisation from within before it’s disrupted by start-ups
Smart people looking to challenge and expand how they think about creativity and “coming up with ideas that work”
Standard price: 300 euro + TVA
Student discount (undergraduate) : 100 euro + TVA
For members: 250 euro + TVA
St.Brendan's philosophy is simple: learning by doing. St.Brendan students are the 1% that don't just build a career, they build a dream. That's why we do our best to help them work with the best teachers in the world. And that's why we don't do lectures or boring courses: we create masterclasses, designed to actually boost your skills, literally overnight.