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St.Brendan's Masterclass: Innovation as a competitive advantage

  • St.Brendan's Masterclass in Innovation Management ClujHub, Ferdinand 22-26 (3rd Floor in CENTRAL Commercial Center), 400110 Cluj-Napoca Cluj-Napoca Romania (map)
Catalina Cernica.jpg

Catalina Cernica

Catalina has an MBA from the Said Business School of Oxford University and has worked with 3 innovation “labs” in the last 10 years, in social services design and health tech.

Some of the things she’s most proud of include boot-strapping a market research platform that got acquired by WPP, launching an employability service in London, develop a digital coaching service for heart attack survivors, and, most recently, designing and launching a not-for-profit organisation dedicated to health & happiness studies.  

Prior to dedicating her energy to making innovation happen she ran a top 3 advertising agency in Romania and an insights consultancy in the UK. She also has 9 years of teaching at the University of Bucharest where she established the “The Management of Advertising Agency” course in 1999.

Masterclass overview

Innovation is like teenage sex: “everyone talks about it, nobody knows how to do it, everyone thinks everyone else is doing it & so claims to do it”.

With the adoption of the lean start-up principles in the corporate world, innovation has moved from “invention” and the almost exclusive domain of R&D into the C-suite space, as boards are attracted by its promise of accelerating product and new markets development. Adopting innovation principles and frameworks is both offensive and defensive strategy, by helping companies build competitive advantage while future-proofing the business against disruptive technologies and start-ups. 

Once we’ve passed the buzzwords, by the end of this Masterclass, you will be able to: 

  • Apply design-thinking principles to identify product and market opportunities and reframe existing business challenges  

  • Choose and apply a set of innovation principles and tools to develop new product and service ideas

  • Design and set-up your own innovation unit or consult your clients in doing so 

  • Confidently start prototyping new ideas for your business 

  • Assess innovation ideas and prioritise the resources and investment in your business

  • Identify growth opportunities for your business and adopt agile ways of working 

Is this Masterclass for me?

The Masterclass ideally suits: 

  • Senior managers in commercial and product development roles looking for ways to design and launch new products and services faster and cheaper 

  • Business consultants and agency executives looking to upgrade their proposition to their clients

  •  “Intrepreneurs” and digital transformation specialists in medium and large companies looking to change the organisation from within before it’s disrupted by start-ups

  • Smart people looking to challenge and expand how they think about creativity and “coming up with ideas that work”

Standard price: 300 euro + TVA
Student discount (undergraduate) : 100 euro + TVA
For members: 250 euro + TVA

St.Brendan's philosophy is simple: learning by doing. St.Brendan students are the 1% that don't just build a career, they build a dream. That's why we do our best to help them work with the best teachers in the world. And that's why we don't do lectures or boring courses: we create masterclasses, designed to actually boost your skills, literally overnight.

DATE: September 19th & 20th, 2019




Earlier Event: September 13
Rebranding Creativity
Later Event: November 5
Urban Bootcamp: Creative Couple Therapy