Who the hell is Erik Kessels?
One of the legendary admen of Europe, Erik is the creator of ‘I AMsterdam’ - probably the most famous city brand in the world - and the creative behind dozens of famous global campaigns.
If you’re an advertising professional, marketer, designer, storyteller or just someone who loves to get inspired, don’t miss Creative Bravery - an international talk with legendary Erik Kessels & guests.
Proudly brought to you by St Brendan School of Innovation & ADC*RO. Partners: The Institute & IqAds
Day 1: Creative Bravery with Erik Kessels & Guests
Friday - February 22nd, 16:30 - 21:00
Str. Lipscani nr. 84 – 90, Bucharest
16:30 Get together, networking
17:00 Talk 1: “The Bold. The Brave. The Great Explorers.” Mihai Coliban, Headmaster of St. Brendan School & International Creative Director
17:20 Talk 2: “Capture the flag” with Valentin Suciu, Creative Partner of Jazz Communication & President of ADC*RO
17:45 Coffee Break
18:00 Talk 3: Erik Kessels, founder of the legendary KesselsKramer, Amsterdam - Adman, Artist, creator of “I AMsterdam”, of some of the most mind-blowing Diesel campaigns and of the Hans Brinker Hotel ads, a man that's hard to ignore, whose works inspired generations of ad people.
19:15 Panel Talk: "The eternal dilemma of a creative mind - die selling groundbreaking work or live doing what you like?"
Moderated by Mihai Coliban - Headmaster of St. Brendan School | International Creative Director
Erik Kessels - Founder of the legendary KesselsKramer, Amsterdam
Laura Ionescu - Co-founder of “Dume de mestecat” | Creative freelancer
Valentin Suciu - Creative Partner of Jazz Communication | President of ADC*RO
Anca Ungureanu - Director of Identity and Communication at UniCredit Bank
21:00 End of event
Erik's talk will include:
Strong strategic ideas
Celebrating the unknown
Amateurs vs. Professionals
+ Recap with a Q&A
Prices Day 1:
Student ticket / day 1 / 45 euro + VAT
1st Day Ticket / 95 euro + VAT
Group discount / day 1 / for 2 or more participants / 75 euro + VAT (per participant)
Day 2: Masterclass with Erik Kessels
Saturday - February 23rd, 10:30 - 16:00
Institute, the café - Stirbei Voda 104-106, Bucharest
The second day will start with a short portfolio "Blind Date" - this means that every person at the masterclass will bring their portfolio in a white envelope and everyone gets to randomly pick and present someone else's portfolio.
After this, Erik will touch ‘shorter’ topics, show examples and discuss them with the group.
This will be randomly intercepted by small exercises.
*Please keep in mind that:
1 - there are only 20 seats available on Day 2
2 - the candidates for Day 2 are kindly required to include their CV + Portfolio to their application for a pre-screening, after completing the form below. The pre-screening will be made by ADC*RO & St Brendan teams, only to make sure that we'll have a good mix of personalities and works.
3 - the registration for Day 2 will end on 19th of February and the final candidates will be announced on 20th February
Full ticket / day 1+2 / 150 euro + VAT - only for 20 experienced creative professionals (portfolio required)
About Erik Kessels
Born in 1966, Erik lives and works in Amsterdam, The Netherlands. He’s a Dutch artist, designer and curator with great interest in photography. Since 1996, Erik is the Creative Director of communications agency KesselsKramer, in Amsterdam, and works for national and international clients such as Nike, Diesel, J&B Whisky, Oxfam, Ben, Vitra, Citizen M and The Hans Brinker Budget Hotel.
About Valentin Suciu
Creative Partner at Jazz Communication and ADC*RO President, Vali fell in love with humans through photography and documentary film. He started to study music and the piano 6 years ago, planning to make his first public appearance before turning 50. He started working in advertising 21 years ago, as a copywriter for BBDO Romania. In 2016, Jazz Communication – the company he co-founded together with Irina Pencea and Diana Benko – was the first ever independent Romanian ad agency to win a Gold in the world-famous Cannes Lions festival. 2018, too, was good with Jazz, bringing them a pencil at D&Ad Global Impact Awards and a Grand Effie in the Effie Romania competition.
About Laura Ionescu
Laura Ionescu is one of the two co-founders of “Dume de Mestecat”, together with Ioana Zvâc. Since she was 12, she had been passionate about everything that involves word play, from naive poetry, short stories, articles and even to a Masters in microhistory. She wanted to become a war journalist, but decided to remain in the country, fighting ideas and society: she has been a copywriter for ten years now and became an activist when she realised that we are responsible for the world we live in. She's currently a freelancer, balancing her commercial projects, NGO trainings and passion for writing.
About Anca Ungureanu
Anca Ungureanu is a communicator, with 17 years in the field, working mainly on the client side, as Identity and Communication Director at UniCredit Bank in Romania, Bucharest. She was responsible for retail and corporate marketing communication, brand management, corporate social responsibility, internal and external communication. Anca served as jury member for many competitions in the field of advertising, PR and digital communication as well as design. In 2014 she graduated the EMBA program at Berlin School of Creative Leadership, Steinbeis School of Management & Innovation. Since January 2017 she is co-founder and curator of Beans&Dots specialty coffee shop & concept store. She loves contemporary art & design, weird shoes, specialty coffee and hates writing her own bio.
About Mihai Coliban
Before joining the St.Brendan team, Mihai served for 9 years as a Creative Director for the Russian office of BBDO Worldwide, managing some scary big global and local brands, scoring hundreds of creative awards while growing nearly every brand his teams touched. Mihai has got 22 years in the creative industries, and is currently freelancing internationally. He graduated Hyper Island in Digital Media (MA), and is on his way to getting his 3rd Masters Degree, in Innovation Management from Central Saint Martins, University of the Arts London.