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St.Brendan's Masterclass in Service Design

  • St.Brendan's Masterclass in Service Design 21 Decembrie 1989 Blvd, no 77Cluj-Napoca, Romania Cluj-Napoca, CJ, 400604 Romania (map)

Sergey Yanovskiy

From winning a Gold at Cannes Lions to working as a specialist in Service Design in London in just a few years, it’s clear that Sergey has found the secret to bending the time-space continuum.

One of the most known Russian creatives of his generation, he worked at Proximity, BBDO Russia’s most awarded agency, got offered a job at AKQA London, became Creative Director at IPG/ADV Group (Lowe, McCann, FCB), Russia’s second biggest media hub, and became a communications advisor for Russia’s biggest bank. After doing a Master’s course in Digital Experience with Hyper Island in Manchester, he is now working as a Service Designer for Octopus Labs in London.

Masterclass overview

If you provide any kind of service, you start with a plan and a budget, for sure. Then everything is more or less trial and error. Or chance.

Our Service Design masterclass will give you the tools to design and control each and every stage of the experience you offer to your customers, identify gaps and fix pain-points, constantly being able to find opportunities for improvement.

No matter if that is a business or a birthday party.

This 2-day workshop will help you to understand the concept and basics of service design through experience-based learning.

Service Design provides a systematic and creative approach to:

  • meeting service organisations need to be competitive;

  • meeting customers rising expectations of choice and quality;

  • making use of the technologies revolution, that multiplies the possibilities for creating, delivering and consuming services;

  • answering the pressing environmental, social and economic challenges to sustainability;

  • fostering innovative social models and behaviours;

  • sharing knowledge & learning;

Working on challenges for real-life businesses, they will research real users, understand their problems, investigate the components of the service they provide, identify the gaps and design new service solutions which will bridge customer desirability and business viability.

In the end, you will be able to structure, lead and facilitate service design projects in their companies.

Is this masterclass for me?

Whether you work for a game design company, own an online store or a bakery, you’re a lawyer, teach English or own your own ad agency, service design is essential for delivering the best experience to your customers.

In this increasingly competitive world you can’t leave your projects up to chance, you need to purposely design your customer’s journey, and this Masterclass will teach you how to do exactly that.

The Masterclass ideally suits:

  • Project and product managers;

  • Marketeers;

  • Customer service and customer experience specialists;

  • IT specialists working on client-facing and operational systems;

  • Product and service designers;

  • Everyone who is interested in this topic.

St.Brendan's philosophy is simple: learning by doing. St.Brendan students are the 1% that don't just build a career, they build a dream. That's why we do our best to help them work with the best teachers in the world. And that's why we don't do lectures or boring courses: we create masterclasses, designed to actually boost your skills, literally overnight.