Back to All Events

St. Brendan Masterclass in Creative Writing

  • St.Brendan's Masterclass in Creative Writing 21 Decembrie 1989 Blvd, no 77Cluj-Napoca, Romania Cluj-Napoca, CJ, 400604 Romania (map)
Will Awdry

Will Awdry

Will Awdry is a creative director at the Big Fish design consultancy.  He has worked in advertising for three and a half decades, mostly as a copywriter, creative director and - briefly -  acting managing director. He and his teams have made an impression and have received awards at D&AD, Cannes, the One Show and others.  Some of his clients, past and present, include Levi’s, Audi, Dove soap, Knorr, the BBC, The Guardian, WWF, BP and many, many others. Will has led D&AD’s Writing Course since 2000 for a wide range of groups from communication agencies to various clients and organizations around the world. He has also led several juries for writing awards.

Masterclass overview

In this two-day master class Will shares his own wisdom and experience, as well as that of the high profile professionals he has worked with. 


By the end of this Masterclass, you will:

  • possess a broader context in which to situate your writing

  • understand how to rapidly define your own workable strategies

  • know how to be a better self starter

  • appreciate how to keep the audience in mind

  • have practiced how to order your arguments most compellingly

  • have worked through several compression exercises

  • have identified different techniques for generating headlines fast

  • have learned how to access more richly persuasive content

  • have investigated how to keep your writing personal

  • have been exposed to headline generation techniques

  • be inspired to re-oxygenate your copywriting

Is this masterclass for me?

The Masterclass ideally suits:

  • Design and advertising copywriters

  • New copywriters who are just starting their careers 

  • People whose ambition is to become a copywriter 

  • Managers who find themselves having to write copy for their own businesses 

  • Working commercial writers who wish to polish their skills and re-ignite their enthusiasm

  • Art directors who’d like to learn more about copywriting 

  • Anyone who wishes to master the art of writing clearly and persuasively

St.Brendan's philosophy is simple: learning by doing. St.Brendan students are the 1% that don't just build a career, they build a dream. That's why we do our best to help them work with the best teachers in the world. And that's why we don't do lectures or boring courses: we create masterclasses, designed to actually boost your skills, literally overnight.