Will Awdry is a creative director at the Big Fish design consultancy. He has worked in advertising for three and a half decades, mostly as a copywriter, creative director and - briefly - acting managing director. He and his teams have made an impression and have received awards at D&AD, Cannes, the One Show and others. Some of his clients, past and present, include Levi’s, Audi, Dove soap, Knorr, the BBC, The Guardian, WWF, BP and many, many others. Will has led D&AD’s Writing Course since 2000 for a wide range of groups from communication agencies to various clients and organizations around the world. He has also led several juries for writing awards.
In this two-day master class Will shares his own wisdom and experience, as well as that of the high profile professionals he has worked with.
By the end of this Masterclass, you will:
possess a broader context in which to situate your writing
understand how to rapidly define your own workable strategies
know how to be a better self starter
appreciate how to keep the audience in mind
have practiced how to order your arguments most compellingly
have worked through several compression exercises
have identified different techniques for generating headlines fast
have learned how to access more richly persuasive content
have investigated how to keep your writing personal
have been exposed to headline generation techniques
be inspired to re-oxygenate your copywriting
Is this masterclass for me?
The Masterclass ideally suits:
Design and advertising copywriters
New copywriters who are just starting their careers
People whose ambition is to become a copywriter
Managers who find themselves having to write copy for their own businesses
Working commercial writers who wish to polish their skills and re-ignite their enthusiasm
Art directors who’d like to learn more about copywriting
Anyone who wishes to master the art of writing clearly and persuasively
St.Brendan's philosophy is simple: learning by doing. St.Brendan students are the 1% that don't just build a career, they build a dream. That's why we do our best to help them work with the best teachers in the world. And that's why we don't do lectures or boring courses: we create masterclasses, designed to actually boost your skills, literally overnight.