St.Brendan's Masterclass in Marketing Strategy
Jun
7
to Jun 8

St.Brendan's Masterclass in Marketing Strategy

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Mihai Bonca.

Mihai Bonca

Mihai Bonca is a Senior Consultant at Brand Architects. Before starting his consultancy, he was the Group Marketing Director of eMAG, previously Marketing Director of Molson Coors Romania, supervising the marketing strategies for Beck's, Stella Artois, Bergenbier and Staropramen and previously he was senior marketer in SABMiller, heading Timisoreana and Ciucas.

Mihai is currently enrolled in Oxford University's MBA program at Said Business School. Mihai's work has been awarded 25 times for marketing excellence, including several Effie Awards, the most prestigious marketing awards in the world.

He consulted for various multinational organizations, redefining their marketing approach. While he worked with the boards and CEOs in defining strategies, he collaborated with the organizational teams on flawless and timebound execution. His expertise as a consultant ranges from traditional FMCG to B2B, retail and e-Commerce.   


Masterclass overview

During these 2 days you will rediscover the art of creating a long lasting relationships between the shared dreams of an organizations with their customers. It follows a master-plan which designs the key brand vectors and proves that nothing should be left adrift.

Objectives. The main learning purposes are:

  • Gain a solid view upon the Marketing process, from Strategy to Execution;

  • Understand and use the key strategic tools (brand positioning, customer segmentation);

  • Start judging communication from strategic perspective;

How are we going to achieve that? We will divide this complex field in two: Marketing Strategy and Communication Execution. While creating this dichotomy, we will follow the Strategic Funnel, which highlights:

  • The link between Marketing and organizational culture/ ideology;

  • Understand customer decision making process;

  • Customer segmentation: need states, shopping occasions, pen portrait;

  • Brand positioning: brand relationship ladder;

  • Positioning Statement: category & value proposition;

Secondary, we will touch the Communication Funnel, to get a glimpse of the executional side:

  • Narrative Strategy: communication Big Idea, storytelling, communication pillars;

  • Direct Communication: customer journey, touchpoints, brand world;


Is this Masterclass for me?

The pivotal goal of this masterclass is to help marcom professionals improve the process of developing a successful brand. During these 2 days you will study concepts, tools & frameworks, winning case-studies. Highly important, you will also have fun.  
The key tools you will get:

  • Customer Decision Making Map

  • Brand Relationship Ladder

  • Pen Portrait

  • Positioning Statement


Prices:
Standard price: 200 euro + TVA
Student discount (undergraduate) : 50 euro + TVA / Sold out


St.Brendan's philosophy is simple: learning by doing. St.Brendan students are the 1% that don't just build a career, they build a dream. That's why we do our best to help them work with the best teachers in the world. And that's why we don't do lectures or boring courses: we create masterclasses, designed to actually boost your skills, literally overnight.


DATE: June 7th & 8th, 2019

LOCATION: CLUJ, TRANSYLVANIA, ROMANIA

GETTING THERE: LOW-COST DIRECT FLIGHTS

ACCOMMODATION: HOTELS / HOSTELS


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Creative Bravery with Erik Kessels & Guests
Feb
22
to Feb 23

Creative Bravery with Erik Kessels & Guests

Erik Kessels

Who the hell is Erik Kessels?

One of the legendary admen of Europe, Erik is the creator of ‘I AMsterdam’ - probably the most famous city brand in the world - and the creative behind dozens of famous global campaigns.

If you’re an advertising professional, marketer, designer, storyteller or just someone who loves to get inspired, don’t miss Creative Bravery - an international talk with legendary Erik Kessels & guests.

Proudly brought to you by St Brendan School of Innovation & ADC*RO. Partners: The Institute & IqAds


Schedule:

Day 1: Creative Bravery with Erik Kessels & Guests

Friday - February 22nd, 16:30 - 21:00
Str. Lipscani nr. 84 – 90, Bucharest

16:30 Get together, networking
17:00 Talk 1: “The Bold. The Brave. The Great Explorers.” Mihai Coliban, Headmaster of St. Brendan School & International Creative Director
17:20 Talk 2: “Capture the flag” with Valentin Suciu, Creative Partner of Jazz Communication & President of ADC*RO
17:45 Coffee Break
18:00 Talk 3: Erik Kessels, founder of the legendary KesselsKramer, Amsterdam - Adman, Artist, creator of “I AMsterdam”, of some of the most mind-blowing Diesel campaigns and of the Hans Brinker Hotel ads, a man that's hard to ignore, whose works inspired generations of ad people.
19:15 Panel Talk: "The eternal dilemma of a creative mind - die selling groundbreaking work or live doing what you like?"
Moderated by Mihai Coliban - Headmaster of St. Brendan School | International Creative Director
Speakers:
Erik Kessels - Founder of the legendary KesselsKramer, Amsterdam
Laura Ionescu - Co-founder of “Dume de mestecat” | Creative freelancer
Valentin Suciu - Creative Partner of Jazz Communication | President of ADC*RO
Anca Ungureanu - Director of Identity and Communication at UniCredit Bank
20:15 Networking
21:00 End of event

Erik's talk will include:

  • Intuition

  • Failures

  • Strong strategic ideas

  • Celebrating the unknown

  • Amateurs vs. Professionals

  • Heroes

  • Blood

  • Shit

  • and Art-Direction
    + Recap with a Q&A


Prices Day 1:
Student ticket / day 1 / 45 euro + VAT
1st Day Ticket / 95 euro + VAT
Group discount / day 1 / for 2 or more participants / 75 euro + VAT (per participant)


Day 2: Masterclass with Erik Kessels


Saturday - February 23rd, 10:30 - 16:00
Institute, the café - Stirbei Voda 104-106, Buchares
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The second day will start with a short portfolio "Blind Date" - this means that every person at the masterclass will bring their portfolio in a white envelope and everyone gets to randomly pick and present someone else's portfolio.
After this, Erik will touch ‘shorter’ topics, show examples and discuss them with the group.
This will be randomly intercepted by small exercises.

*Please keep in mind that:
1 - there are only 20 seats available on Day 2
2 - the candidates for Day 2 are kindly required to include their CV + Portfolio to their application for a pre-screening, after completing the form below. The pre-screening will be made by ADC*RO & St Brendan teams, only to make sure that we'll have a good mix of personalities and works.
3 - the registration for Day 2 will end on 19th of February and the final candidates will be announced on 20th February


Full ticket / day 1+2 / 150 euro + VAT - only for 20 experienced creative professionals (portfolio required)


About Erik Kessels

Born in 1966, Erik lives and works in Amsterdam, The Netherlands. He’s a Dutch artist, designer and curator with great interest in photography. Since 1996, Erik is the Creative Director of communications agency KesselsKramer, in Amsterdam, and works for national and international clients such as Nike, Diesel, J&B Whisky, Oxfam, Ben, Vitra, Citizen M and The Hans Brinker Budget Hotel.

About Valentin Suciu

Creative Partner at Jazz Communication and ADC*RO President, Vali fell in love with humans through photography and documentary film. He started to study music and the piano 6 years ago, planning to make his first public appearance before turning 50. He started working in advertising 21 years ago, as a copywriter for BBDO Romania. In 2016, Jazz Communication – the company he co-founded together with Irina Pencea and Diana Benko – was the first ever independent Romanian ad agency to win a Gold in the world-famous Cannes Lions festival. 2018, too, was good with Jazz, bringing them a pencil at D&Ad Global Impact Awards and a Grand Effie in the Effie Romania competition.

About Laura Ionescu

Laura Ionescu is one of the two co-founders of “Dume de Mestecat”, together with Ioana Zvâc. Since she was 12, she had been passionate about everything that involves word play, from naive poetry, short stories, articles and even to a Masters in microhistory. She wanted to become a war journalist, but decided to remain in the country, fighting ideas and society: she has been a copywriter for ten years now and became an activist when she realised that we are responsible for the world we live in. She's currently a freelancer, balancing her commercial projects, NGO trainings and passion for writing.

About Anca Ungureanu

Anca Ungureanu is a communicator, with 17 years in the field, working mainly on the client side, as Identity and Communication Director at UniCredit Bank in Romania, Bucharest. She was responsible for retail and corporate marketing communication, brand management, corporate social responsibility, internal and external communication. Anca served as jury member for many competitions in the field of advertising, PR and digital communication as well as design. In 2014 she graduated the EMBA program at Berlin School of Creative Leadership, Steinbeis School of Management & Innovation. Since January 2017 she is co-founder and curator of Beans&Dots specialty coffee shop & concept store.  She loves contemporary art & design, weird shoes, specialty coffee and hates writing her own bio.

About Mihai Coliban

Before joining the St.Brendan team, Mihai served for 9 years as a Creative Director for the Russian office of BBDO Worldwide, managing some scary big global and local brands, scoring hundreds of creative awards while growing nearly every brand his teams touched. Mihai has got 22 years in the creative industries, and is currently freelancing internationally. He graduated Hyper Island in Digital Media (MA), and is on his way to getting his 3rd Masters Degree, in Innovation Management from Central Saint Martins, University of the Arts London.


See Erik Kessels’s work

Advertising

Art

Book


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St.Brendan's Masterclass in Presenting with Impact
Feb
1
to Feb 2

St.Brendan's Masterclass in Presenting with Impact

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Karen

Karen Glossop

Karen has been developing people’s skills in communication under the aegis of Resonance Training since 1997. Her approach is rooted in her expertise in the arts, bringing creativity and energy to her workshops.

She regularly collaborates on senior leadership programmes with Cass Business School; London Business School; and Saïd Business School, Oxford. Other recent clients include Fluor, TechUK, SOAS, London Luton Airport, the Royal Academy of Engineering, and the National Centre of Cyber Security. Karen blogs regularly about public speaking and influencing.  

As well as working as a training consultant, Karen is co-artistic director of award-winning theatre company, Wishbone.


Masterclass overview

When we communicate, we don’t just transmit content from one brain to another. Meaningful communication comes from an emotional connection between people, and between people and ideas.

Making a convincing impact is not merely a matter of personality, however. Much depends on a commitment to mastering a craft. We can decide the type of words we use; how we breathe and move; whether we assert our power or defer it; how we adjust our rhythms of speech, and more. Making good choices will empower you to become credible, engaging and persuasive.

This two-day interactive workshop will introduce you to creative yet pragmatic approaches for making your presence felt and your voice heard. You can use these in informal meetings as well as formal presentations. We’ll experiment with classic methods – such as rhetoric and storytelling – for memorable messaging. Using techniques from the theatre, we’ll explore how you can develop your own unique personal presence to connect with others.

By the end of this Masterclass, you will be able to:

  • Structure your message clearly and persuasively;

  • Tailor your approach and language to suit a range of audiences;

  • Deal effectively with any tension and nerves in front of audiences;

  • Harness the natural power of your voice;

  • Read and play different levels of status (body-language and non-verbal power);

  • Build rapport and establish credibility;

  • Develop confidence in your own natural talents as a communicator while gaining insights into what you can continue to improve further – and how.


Is this masterclass for me?

The Masterclass is appropriate for both beginners and more experienced professionals. It ideally suits people who:

  • Aim to raise their professional profile and enhance their leadership potential;

  • Want to get buy-in for a creative or business proposal;

  • Lead a team or a business, and need others to buy into their vision;

  • Make presentations to internal or external stakeholders;

  • Sell or market to customers;

  • Are interested in developing their skills as communicators.


St.Brendan's philosophy is simple: learning by doing. St.Brendan students are the 1% that don't just build a career, they build a dream. That's why we do our best to help them work with the best teachers in the world. And that's why we don't do lectures or boring courses: we create masterclasses, designed to actually boost your skills, literally overnight.


DATE: February 1ST & 2ND, 2019

LOCATION: CLUJ, TRANSYLVANIA, ROMANIA

GETTING THERE: LOW-COST DIRECT FLIGHTS

ACCOMMODATION: HOTELS / HOSTELS


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St.Brendan's Masterclass in Service Design
Dec
7
to Dec 8

St.Brendan's Masterclass in Service Design

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Sergey

Sergey Yanovskiy

From winning a Gold at Cannes Lions to working as a specialist in Service Design in London in just a few years, it’s clear that Sergey has found the secret to bending the time-space continuum.

One of the most known Russian creatives of his generation, he worked at Proximity, BBDO Russia’s most awarded agency, got offered a job at AKQA London, became Creative Director at IPG/ADV Group (Lowe, McCann, FCB), Russia’s second biggest media hub, and became a communications advisor for Russia’s biggest bank. After doing a Master’s course in Digital Experience with Hyper Island in Manchester, he is now working as a Service Designer for Octopus Labs in London.


Masterclass overview

If you provide any kind of service, you start with a plan and a budget, for sure. Then everything is more or less trial and error. Or chance.

Our Service Design masterclass will give you the tools to design and control each and every stage of the experience you offer to your customers, identify gaps and fix pain-points, constantly being able to find opportunities for improvement.

No matter if that is a business or a birthday party.

This 2-day workshop will help you to understand the concept and basics of service design through experience-based learning.

Service Design provides a systematic and creative approach to:

  • meeting service organisations need to be competitive;

  • meeting customers rising expectations of choice and quality;

  • making use of the technologies revolution, that multiplies the possibilities for creating, delivering and consuming services;

  • answering the pressing environmental, social and economic challenges to sustainability;

  • fostering innovative social models and behaviours;

  • sharing knowledge & learning;

Working on challenges for real-life businesses, they will research real users, understand their problems, investigate the components of the service they provide, identify the gaps and design new service solutions which will bridge customer desirability and business viability.

In the end, you will be able to structure, lead and facilitate service design projects in their companies.


Is this masterclass for me?

Whether you work for a game design company, own an online store or a bakery, you’re a lawyer, teach English or own your own ad agency, service design is essential for delivering the best experience to your customers.

In this increasingly competitive world you can’t leave your projects up to chance, you need to purposely design your customer’s journey, and this Masterclass will teach you how to do exactly that.

The Masterclass ideally suits:

  • Project and product managers;

  • Marketeers;

  • Customer service and customer experience specialists;

  • IT specialists working on client-facing and operational systems;

  • Product and service designers;

  • Everyone who is interested in this topic.

St.Brendan's philosophy is simple: learning by doing. St.Brendan students are the 1% that don't just build a career, they build a dream. That's why we do our best to help them work with the best teachers in the world. And that's why we don't do lectures or boring courses: we create masterclasses, designed to actually boost your skills, literally overnight.


DATE:DECEMBER 7TH & 8TH, 2018

LOCATION: CLUJ, TRANSYLVANIA, ROMANIA

GETTING THERE: LOW-COST DIRECT FLIGHTS

ACCOMMODATION: HOTELS / HOSTELS


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St. Brendan Masterclass in Creative Writing
Nov
9
to Nov 10

St. Brendan Masterclass in Creative Writing

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Will Awdry

Will Awdry

Will Awdry is a creative director at the Big Fish design consultancy.  He has worked in advertising for three and a half decades, mostly as a copywriter, creative director and - briefly -  acting managing director. He and his teams have made an impression and have received awards at D&AD, Cannes, the One Show and others.  Some of his clients, past and present, include Levi’s, Audi, Dove soap, Knorr, the BBC, The Guardian, WWF, BP and many, many others. Will has led D&AD’s Writing Course since 2000 for a wide range of groups from communication agencies to various clients and organizations around the world. He has also led several juries for writing awards.


Masterclass overview

In this two-day master class Will shares his own wisdom and experience, as well as that of the high profile professionals he has worked with. 

LEARNING OUTCOMES:

By the end of this Masterclass, you will:

  • possess a broader context in which to situate your writing

  • understand how to rapidly define your own workable strategies

  • know how to be a better self starter

  • appreciate how to keep the audience in mind

  • have practiced how to order your arguments most compellingly

  • have worked through several compression exercises

  • have identified different techniques for generating headlines fast

  • have learned how to access more richly persuasive content

  • have investigated how to keep your writing personal

  • have been exposed to headline generation techniques

  • be inspired to re-oxygenate your copywriting


Is this masterclass for me?

The Masterclass ideally suits:

  • Design and advertising copywriters

  • New copywriters who are just starting their careers 


  • People whose ambition is to become a copywriter 


  • Managers who find themselves having to write copy for their own businesses 


  • Working commercial writers who wish to polish their skills and re-ignite their enthusiasm

  • Art directors who’d like to learn more about copywriting 


  • Anyone who wishes to master the art of writing clearly and persuasively

St.Brendan's philosophy is simple: learning by doing. St.Brendan students are the 1% that don't just build a career, they build a dream. That's why we do our best to help them work with the best teachers in the world. And that's why we don't do lectures or boring courses: we create masterclasses, designed to actually boost your skills, literally overnight.


DATE: NOVEMBER 9TH & 10TH, 2018

LOCATION: BETFAIR ROMANIA DEVELOPMENT, CLUJ, ROMANIA

GETTING THERE: LOW-COST DIRECT FLIGHTS

ACCOMMODATION: HOTELS / HOSTELS


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St.Brendan's Masterclass in Art Direction
Oct
5
to Oct 6

St.Brendan's Masterclass in Art Direction

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_alex_mini.jpg

Alexandra Taylor

Alexandra is the winner of D&AD President's Award, for outstanding contribution to creativity, the first female recipient in 52 years of D&AD. The D&AD Award is widely considered the most prestigious and difficult-to-win awards in design and advertising in Europe. Alexandra is teaching Art Direction for D&AD and the prestigious School of Communication Arts London. She has been awarded over 200 entries in the D&AD Annual, 16 pencils and several Golds and best overall tv ad at Cannes.


Masterclass overview

In this two-day master class Alexandra shares her own wisdom and experience, as well as that of the high profile professionals she has worked with. The first day of the two - day course is about the theory behind great art direction. The second day is simply about putting theory into practice and actually producing great art direction.

During the course she explains in detail her own work for significant brands, shares the work and advice of other pioneers and expert art directors and reveals how to get the best out of working with collaborators.


Is this masterclass for me?

If you work in design or advertising and you need to develop your skills with one of the greatest Art Directors of our times, this masterclass is for you.

St.Brendan's philosophy is simple: learning by doing. St.Brendan students are the 1% that don't just build a career, they build a dream. That's why we do our best to help them work with the best teachers in the world. And that's why we don't do lectures or boring courses: we create masterclasses, designed to actually boost your skills, literally overnight.


DATE: OCTOBER 5TH & 6TH, 2018

LOCATION: CLUJ, TRANSYLVANIA, ROMANIA

GETTING THERE: LOW-COST DIRECT FLIGHTS

ACCOMMODATION: HOTELS / HOSTELS


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St.Brendan's Masterclass in Intrapreneurship
Sep
8
10:00 AM10:00

St.Brendan's Masterclass in Intrapreneurship

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_essi_mini.jpg

Essi Silvennoinen

Essi is a Team Coach at JAMK University of Applied Sciences, Tiimiakatemia, the most famous entrepreneurial school in Finland, the school that reinvented entrepreneurial education and inspired the creation of new Team Academies in 10 other countries around the world.

Essi has a long and wide experience in teamwork in R&D product development and team coaching. She is a holistic thinker, idea generator and a doer in one package. Her passions are sustainable business, sales and marketing.


Masterclass overview

Companies with a creative, entrepreneurial culture, rule the world. The secret is in team dynamics. But how can we build teams that build iconic products?

The answer comes from the Finnish school of entrepreneurship. Essi is a Team Coach at Tiimiakatemia, the school that reinvented entrepreneurial education and inspired the creation of new Team Academies in 10 other countries around the world.


Is this masterclass for me?

If you work in a company where the entrepreneurial culture is encouraged and nurtured and if you're part of the team that works in developing new products and you understand that building a super-team is key to your success, this masterclass is for you.

St.Brendan's philosophy is simple: learning by doing. St.Brendan students are the 1% that don't just build a career, they build a dream. That's why we do our best to help them work with the best teachers in the world. And that's why we don't do lectures or boring courses: we create masterclasses, designed to actually boost your skills, literally overnight.


DATE: SEPTEMBER 8TH, 2018

LOCATION: CLUJ, TRANSYLVANIA, ROMANIA

GETTING THERE: LOW-COST DIRECT FLIGHTS

ACCOMMODATION: HOTELS / HOSTELS


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